About Us


1971 saw the formation of Equipment International, a company supplying automotive equipment to the wholesale trade exclusively. This company was headed up by Robert Baudinet and Malcolm Dillon. In 1992, Automaster bought Automotive Equipment Company and in 1995 Tarry M & G Automotive was purchased. These companies were put together to form Automotive Equipment International.

With well over 5 decades in the automotive equipment industry, AEI is the most dominant player and respected supplier in South Africa. It is due to our dedication, experience and product excellence that we have become a well-respected and highly sought after automotive workshop and maintenance product provider. The AEI group is headed up by Gavin Baudinet, whom, with decades of experience in the industry, offers a hands-on approach to the business, ensuring long-lasting relationships with our clients.


The AEI headquarters, based in Johannesburg with representation and workshops throughout the country, in Durban, Port Elizabeth and Cape Town. Our services consistently expand and the demand for our product grows daily, we are currently expanding our export services to now reach sub-Saharan Africa. The AEI group will never become complacent and we look forward to broadening our client base.

Our company boasts a weighty and exceptional range of products. From the most technologically advanced products such as the best oil monitoring systems in the world to the most affordable and effective mechanical lifting equipment, AEI is the true market expert and automotive equipment leader in South Africa.


Our mission

It is the AEI mission to consistently maintain a leadership position in the vehicle service equipment import and export trade. We will continue to be the leading supplier in South Africa due to our dedication, experience and commitment to service excellence.

Product Excellence

We will never stray from product excellence and we will always supply the most technologically advanced and reliable equipment in the industry.

Personalised Service

AEI will always provide a personalised service for our customers. Our services are based on honesty, transparency and professionalism at all times. This is what has propelled us forward as a respected name in the industry.

Our Commitment

The AEI team will forever protect and utilise our manpower, assets, resources and customer base. This commitment ensures profitability at all times and great returns on managed assets.

Our Goal

It is our goal to inspire the AEI team. Motivation is key to our success and the selling of our exceptional products.



The AEI experts will assist you with all the information that you require and will help you in making an informed decision about the product that will work best for you.


Whatever you are looking for, from simple lifts and pumps to highly advanced diesel meters, we have the solution for you.


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